W Studios · Creator Content Division

Now partnering with AVOD platforms

Creator content belongs on your platform

We deliver platform-ready series from proven YouTube creators — rights-cleared, audience-backed, zero upfront risk.

Built for platforms like

TubiThe Roku ChannelPluto TVViXPlexSamsung TV+

The Opportunity

Platforms are missing the creator wave

YouTube dominates TV streaming. The content driving engagement isn't on your platform — yet.

TV Streaming Market Share — Nielsen Media Distributor Gauge, 2025

47.3%

of all TV viewing is streaming

YouTube is #1 — leading for 6+ consecutive months, with growth strongest among 18–24 year olds (+8%).

01

The content already exists

Creators are already producing high-quality, episodic content on YouTube. Not having these proven assets on your streaming platform is a missed opportunity.

02

Viewers want relatable

Consumer behavior is shifting. Audiences increasingly prefer authentic, creator-driven content over polished studio productions. YouTube delivers this — your platform should too.

03

No scalable pipeline

Traditional studios are slow and expensive. There's no efficient pipeline to bring creator-owned IP to streaming platforms at scale.

Creators are building audiences. Platforms should be capturing them.

Our Solution

A curated, rights-first creator pipeline

We offer a tailored creator strategy for platforms based on their audiences and demos, expanding reach for both platforms and creators.

Rights-Cleared

Legal clarity with every title

Full rights documentation, creator warranties, music clearance, and platform-specific compliance checks delivered with every title.

Platform-Formatted

Native to legacy television

Episodic structuring (22–44 min), seasoned bundles, metadata, thumbnails, and light editorial polish. Native to legacy television.

Audience-Supported

Built-in user acquisition

Creators actively promote releases. Built-in user acquisition without paid media. Higher retention than cold installs.

Powered by CreatorLookup — our proprietary search engine with access to 400M+ creator profiles for unmatched curation and investigation capabilities.

Market Opportunity

AVOD is booming. Creator content is the gap.

Ad-supported streaming is exploding. Platforms need fresh, engaging content. Creators have it — we connect the dots.

$27.96B
US AVOD market — projected revenue in 2025
47.3%
Streaming share of all TV viewing time
13.4%
YouTube's lead — #1 streamer, 6+ months running
400M+
Creator profiles in our CreatorLookup database
100M+
Tubi
2.2% of US TV viewing
100M+
The Roku Channel
Built-in CTV distribution
80M+
Pluto TV
Pioneer in FAST channels
60M+
Samsung TV+
Pre-installed on all Samsung TVs

The creator advantage

Creator content delivers what traditional programming can't: built-in audiences, authentic engagement, and organic marketing. Fans follow their favorite creators — bring that loyalty to your platform.

40%Higher purchase intent
45%Higher brand recommendation
+8%YoY growth in the 18–24 demo

Content Verticals

Curated genres proven on YouTube

Creators are already producing episodic, binge-worthy series in these verticals. We package them for your platform.

Spanish Language Golf & Sports History & Educational Automotive Food & Travel DIY / How-To Podcast-to-Video Gaming

Only advertiser-friendly content. We do not deliver raw YouTube uploads — every title is formatted to feel native to legacy television.

Engagement Models

Flexible partnership options

Choose the model that fits your platform's needs. Both options align incentives for mutual success.

Library Syndication

Non-exclusive or windowed distribution with revenue share.

  • Revenue-share model
  • Low risk, fast deployment
  • Scalable content pipeline
  • Flexible windowing options

Best for: Testing the waters

Creator Funnel Campaigns

Creators drive viewers directly to your platform.

  • Short teaser on YouTube
  • CTA drives to the full episode
  • Measurable acquisition
  • Lower CAC than paid media

Best for: User acquisition

Creators become an extension of your marketing.

Why Us

A scalable creator gateway

We aim to be a long-term content partner, not a one-off supplier.

01

One relationship → many creators

Access our curated network without managing individual creator relationships.

02

Lower operational overhead

We handle curation, rights clearance, formatting, and delivery. You focus on distribution.

03

Rights clarity at scale

Every title comes with full documentation. No legal surprises.

04

Audience-driven programming

Content with built-in audiences means higher completion rates and engagement.

How we work with platforms Curated slates — not bulk dumps Pilot-first approach Performance transparency Fast turnaround

The Team

Built by industry insiders

We combine streaming distribution expertise, creator technology, and deep industry relationships to bridge the gap between creators and platforms.

Alejandro Wills
Co-Founder · Streaming & Distribution

5+ years in Hispanic streaming media. Former Hemisphere Media Group, with deep relationships across AVOD platforms including Tubi, Pluto and ViX. Scaled content delivery from 500 to 12,000+ assets annually.

12K+ assets delivered4X revenue growth

Get Started

Let's test a pilot

Ready to explore creator content for your platform? Start with a pilot: 2–3 series, 10–20 hours, and a 90-day evaluation.

Request a pitch

Or email us directly at partnerships@creatorgenesis.com